gregword

I posted a comment over on TechCrunch that sums up a lot of what I’ve saying to people in person or on Twitter the past few weeks about FriendFeed. Several applications have, of late, risen to prominence that have taken the promise given to us by RSS and improved upon it. A few of those focus simply on taking the concept of content and flipping it around to being person-focused; instead of subscribing to a blog, I subscribe to a person. Examples include Facebook, Twitter and Tumblr.

Other applications have gone one step further. They don’t (intially) offer you the ability to create content, but rather to collect (aggregate) your own content and make it discoverable via your identity (rather than a blog/brand). FriendFeed is the best example. This is RSS subscription, but you subscribe to a person, not a feed.

We have, right now, embraced the social applications idea. Blogs became just another form of media, not the personal avatar on the web, as Richard MacManus called them many years ago. The future is systems like Facebook and FriendFeed (Twitter, despite its obscene limitations on content, is building a powerful social network that could destroy FriendFeed in an instant if they chose to move in that direction).

It’s a final recognition that the web is made of people, not content.

Ross is the man; I’ve been loving his weekly posts summarizing the weekly goings-on of the DC tech community. Now he’s taken it one step further: DC Tech Events Weekly, a site dedicated to summarizing the next 7 days of what’s happening in DC tech stuff. Simply awesome.

And check this, Ross goes into a bit more detail on the inner-workings of DC Tech Events:

In January I posted about an idea I called the “Editorial Calendar Aggregator“, but I hadn’t really connected it to any particular task I needed such a tool to accomplish….Things started to fall into place after I set up a database and a thin web interface to edit events with. Now I find myself almost there– The system currently pulls in event data from 21 different groups automatically, and I can annotate the events that come in as I see fit. I want to support a few more calendar formats, add an approval queue (so I can subscribe to more general event streams, like searches from Upcoming.org and Eventful, without accepting every event), and publish in one or more forms of output that are actually reusable, but none of those things are much of a leap from what I have now.

The confluence of two events: the deprecation of the Google Search SOAP API and the release of the del.icio.us JSON API, both point to the fact that the vision of the web as a platform is dying. Instead, the success of online advertising, and it’s corallary, the page view, is dominating. So Google limits their search API to only be used on the web, and allows for greater control over how their data is used (and, doesn’t expose data as before). del.icio.us passes over traditional standards for a format which provides functionality that helps drive traffic back to their property while at the same time doesn’t open/expose their platform too much. The paradigm is widgets, which function to promote the host site, rather than allowing data to roam free and find itself reconstituted in new ways.
On the one hand, it makes sense from a business perspective; why should companies freely open up their valuable data stores if they get no benefit from it (an issue we’ve been dealing with for years, since we made all searches on Blogdigger subscribe-able as RSS feeds, and in terms of monetization, it’s been very tricky)? On the other hand, locking up and restricting data to self-promotion vehicles hinders innovation.

In the page view/advertising world, it makes sense it has come to this. But is it a good thing?

It would be so nice if I could export data from Google AdSense directly into Google Spreadsheets (now I have to download a CSV and re-upload it). It’d be even nicer if I could use formulas within AdSense to create new columns for my reports using my own formulas (like average revenue per click on a channel basis).

These are the kinds of things that would probably make their way into products after some time, but are totally possible to do now…but it never hurts to ask, right?